iluvlive & Everything RnB announce the launch of ‘Bloom’
iluvlive is thrilled to announce its partnership with Everything RnB (ERNB) to unveil an exciting new live music event, ‘Bloom’. The event will take place on 21st May 2024 at The Lower Third in London and will highlight emerging R&B talent from across the UK.
“Bloom” is the result of iluvlive and ERNB’s shared passion for the genre. Both platforms are dedicated to showcasing the diversity throughout the genre at The Lower Third. The launch event will feature performances by Aida Lae, Benny Atlas, Shamiya Battles, and Jono.
Founded in 2004, iluvlive has a long-standing reputation for championing Black British musicians and genres. Through its artist development platform and live events across the UK, iluvlive has supported the careers of artists such as Ella Mai, Mahalia, Wretch 32, Ghetts, Kano, Little Simz and Kojey Radical, among others. iluvlive continues to play a vital role in amplifying new talent first, and ‘Bloom’ is a testament to that.
Managing Director Lauren Louise Powell says, “I am thrilled to be leading this exciting new project 'Bloom' in collaboration with Everything RnB. Not only am I an advocate of this genre, but we have also seen its rapid growth in the UK, helped by platforms like ERNB. I wholeheartedly believe that it deserves a regular home at The Lower Third, and this is the start of a new chapter for iluvlive.
ERNB DJ Ace says: "I’m thrilled to be moving forward with ERNB’s collaboration with iluvlive for the launch of ‘Bloom’. This partnership marks an exciting new chapter in our journey to elevate UK R&B artists in every way that we can. Collaborating with brands whose vision aligns with ours is crucial, as it amplifies our efforts and ensures a unified approach to supporting the talented R&B community.”
