North Wales singer/songwriter and producer Diives blasts back into view with his first official music video for the new single ‘Who Knew’. Having been premiered on Adam Walton’s BBC Introducing Wales show the anthemic track is already a live favourite, as the music video testifies - shot in his home town of Flint by Andy Willsher (credits include Biffy Clyro, The White Stripes and Kasabian), the video stars fellow Flint natives and captures the rawness of a Diives gig. Perhaps his best yet, ‘Who Knew’ sees the songsmith channel the angst of a breakup into a trademark sing-along slice of alternative indie pop. What you see is what you get with Diives and his lyrics mirror this ethos. Speaking of the track he says:
“I was going through a break-up at the same time as a good friend of mine. We were calling up our mates to come for a drink with us, but they were all on their way to a big party out of town, we couldn't go as we were both broke. So we scraped what money we did have together and drowned our sorrows. The next morning, I woke up and wrote Who Knew - The song deals with that initial anger that you feel for the person you have broken up with, although you might not mean everything you say, while it's still fresh, it's still sore. The lyrics channel all of that early negative energy”
His 2 previous singles ‘Just A Street Lad’ and ‘Stayed Too Long’ introduced a burgeoning artist finding his sound, whilst turning heads at BBC Introducing, UMA Music, Gigslutz, The National Student, It’s All Indie and About To Blow. With some live dates in the works across Liverpool, Manchester and North Wales, ‘Who Knew’ - released through AWAL on 27th July is the next chapter in Diives’ journey. Diives creates wonderfully crafted 3 minute gems which tackle the struggles of modern life. His flair for writing rebel rousing music has drawn comparisons with Jamie T, Ratboy and Catfish And The Bottlemen - with influences ranging from Plan B, The Streets, Kendrick Lamar, Nirvana and Arcade Fire.
A fan of the band Swimming Tapes (Sub Pop), check out Diives’ beautiful cover of their song ‘When We Can Hide’ (which the band retweeted)