Jordan Edwards-Wilks, better known by his stage name Jords, is a Croydon rapper and songwriter who has earned his emerging stripes by combining an immediate lyrical talent with inventive production and emotional, thought-provoking concepts.
Cultivating a rare reputation and loyal fanbase via a hybrid of classic hip-hop influences with a mixture of R&B and poetry, the sound is a remarkably fresh take on the genre that conjures comparisons to the likes of J Cole, Wretch 32 or Travis Scott in terms of the smooth instrumental invention and consummate, matter-of-fact tone and lyrical content.
Having already worked with artists such as Bridget Kelly, Sonna Rele and Bonkaz as a rapper, singer, writer and producer, Jords has seen his own support build with heavyweight platforms such as BBC Radio 1Xtra, Capital Xtra, GRM Daily and MTV The Wrap Up all hailing what they see as an exciting and thoroughbred new talent.
Releasing his debut album “Means To An Ends” in September 2016 led to further invitations to sessions at Sofar Sounds and The Mahogany Sessions – not your usual fare for a London rapper - and a debut, sold-out headline show at Camden Assembly in early 2017.
Now Jords comes through with his new release of the year in ‘Working Too Hard’ – and reminds London just why he’s being rated so highly. A consummate, smooth testament to the never-ending passion and hustle, it paints Jords as an artist focused on continuing to earn his name on the radars of some of the most important platforms in the city.