Hackney born-and-bred rapper IYKZ returns to the music scene with his brand new release #Beano, produced by German Duo The Cratez (Bryson Tiller, Kevin Gates, Joyner Lucas). The visual was premiered by MTV UK’s The Wrap Up.
Starting to make music as a garage MC at the young age of 14 already, the Londoner artist draws inspiration from a wide array of artists, Tupac and Michael Jackson being among them. He’s come a long way in the scene already, from signing to Indie Label Reignassance (former clients include CHIP, Random Impulse, Wizzy Wow) to being featured on SBTV’s Google Chrome advert – IYKZ is not going to stop grinding.
When talking about #Beano, IYKZ explains that ´The record is purely about my journey; I want people to know that I’ve been around and I’ve earned my stripes. I draw direct comparisons to Dennis The Menace with his red/black striped jumper and the old school comic BEANO which was one of my favourites growing up as a child in Hackney. I’ve been around the block and I want everyone to know about it, I’ve not always been fully focused on making it and as a result, I feel like my counterparts have progressed further. I’m back and here to stay for good.
#Beano follows up his successful singles from earlier this year, ´Clarity‘ featuring Hayley Cassidy and Afrobeats-influenced single ´They Know (Wan Mo)´ featuring Maleek Berry. Both have gained enormous support from leading industry figures (Charlie Sloth, DJ Target, BBC 1/1Xtra) and over 300,000 streams on Spotify.