The iluvlive artist development programme was born out of a desire to help further acts careers via our platform and networks. Each year we select three acts to work with and offer our expertise and guidance.

We can assist with:

  • Creating new work and honing a sound
  • Finding the right producers and artists to collaborate with 
  • Set up of writing and production sessions
  • Digital health check with do and don’ts and on-going support
  • Performance advice and live bookings
  • Looking at image and stage show set up
  • Organising a live band if required
  • Helping to source a live agent, lawyer and management 
  • Release of material on their own or via ILUVLIVE Records 
  • Music videos and / or other online content 
  • Marketing strategy and devising a marketing plan
  • Finding and paying for the right PR and plugging team
  • How to apply for funding as an artist
  • Creating industry awareness
The idea behind the programme is to take an artist up at least one rung of the industry ladder in twelve months, so if they joined with just a collection of unrecorded songs our aim for the year will be to hone the sound so that at the end of the programme they have a body of work. If they have finished material that needs polishing and releasing, we hope that by the end of the programme, the act will be in a position where enough heat has been created that labels and publishers are interested in signing them. A lot of our work is actually unseen and is done via playing music and mentioning names in the right circles. We have a budget of up to £5000 to spend on what we call hard costs such as mixing, mastering, PR, plugging, tour support, videos etc but most of the what we do comes from the expertise we have as a team and from being able to utilise our contacts to your benefit.

What we ask for in return

We are flexible in our approach to what we ask for in return for taking part in the programme but in general, we ask that if you put out music during your time on the programme, you release on iluvlive records on a 50/50 deal. However, we have also had agreements whereby we will receive two points from a record label if you sign a deal within 18 months of completing the programme. Labels are usually happy to oblige as we have done their development work for them and this doesn’t affect the artist’s bottom line. We are always open to working in any way that an artist feels comfortable. Our aim is to ensure we progress the act's career and if we do, we get a little something back at some point much further down the line. We are a not for profit organisation so any excess income is funnelled back into the work we do. Thus an act's success helps us support the next round of acts on our development programme.

We want artists on our programme to become successful. The more acts we help break the better it is for us as a company. We ask for something back because our funding only covers half of our work and we have to generate income to cover the other half. We like to think of it as the circle of support (-:

What’s our track record?

Izzy Bizu 

Released debut EP on ILUVLIVE Records in Sept 2013. Debuted at number 3 on the iTunes soul/RnB chart and went on to sell in accessof 10,000 units. We undertook every aspect of the marketing campaign for the release including PR, TV and radio plugging, live and digital as well as devising some original and quirky marketing strategies. Izzy Bizu signed to Sony Epic in July 2014 and signed publishing with LA based indie Cutcraft (via Downtown) in November 2013. We now manage Izzy.

Princess Slayer

Released their debut EP on ILUVLIVE Records in April 2015 and have enjoyed airplay on BBC Radio 1, BBC Radio 6 and BBC Introducing as well securing a place in the finals of the Glastonbury Emerging Talent Competition. Selected to play the Glastonbury BBC Introducing stage.


Originally in a group called The Boxettes, Nao was part of the programme in 2014 with the group.

Laura White

Laura White came to us without even a manager in place and our first job was to find her the right manager. Following this, we released an EP on iluvllive records in Feb 2017, which debuted at no. 4 on the iTunes R&B Chart and no 51 in the national charts.  She has now signed publishing with Peer Music and is signed to Primary for live bookings.

We have also worked with:

Lily Oakes:
Joshua Kyoet:
Blaise Pascal:

The artist development programme is by invitation only but if you think you or someone you work with would be a good candidate for the programme email A good starting point is to perform at one our events and you can apply to perform on our Submission page