Initially a London-based showcase platform hosted by Ras Kwame and Twin B, iluvlive provided new acts with their first experience of performing with a live band and grew to deliver 70+ events a year across six UK cities, supporting 350+ acts and reaching an audience of 7000+ on the ground and two million+ online annually. iluvlive supported the emergence of Emeli Sande, Wretch 32, Jessie J, Tinie Tempah, Ghetts, Chip, Ed Sheeran, Krept and Konan, Tom Grennan, Mahalia, Ella Mai, Ms Banks and Little Simz, to name but a few, years before they were signed.
JERUB performing at iluvlive, 2025
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