Our Roster
The Artist Development Programme is a partnership with Stellar Songs. This partnership has added a powerhouse of support for artists and ensured sessions as part of the Programme. The chosen artist receives a budget of £5000 on hard costs, such as mixing, mastering, PR, plugging, tour support, videos, etc., and mentorship support from the iluvlive & Stellar Songs team for 12 months.
Deema
“I am really excited to be joining the programme. Hopefully, with the help of the team, 2025 is my best year yet”
Deema is a 24-year-old rapper who crafts versatile, narrative-driven music that blends classic rap influences with the post-grime energy of his Lewisham roots. A former member of grime collective The Square, where he started as a hype-man for Elf Kid, Deema has emerged as a standout artist and one of UK rap’s most exciting voices.DeeRiginal
“A lot can happen in 12 months. I look forward to the next part of my journey with iluvlive’s support. This time next year we’ll look back at this and smile.”
DeeRiginal is an artist from Central London who makes FRESH AIR MUSIC. Music that is literally a "breath of fresh air". Music that "feels good to make and listen to", as Dee would put it.His vocal approach to music is often described as a fusion of Grime and R&B, although at times, elements of spoken word can be heard in the delivery of his introspective lyrics. The beats behind his voice are often hybrids of two genres or more.Drew.
“I’m feeling super grateful to have been chosen for this programme. It makes me so exited for the future of my artistry and music career. I can’t wait to see what the next 12 months brings!”
Drew, a 19-year-old from Epping, London, gained prominence on TikTok, amassing 200,000 followers with her covers. After graduating from ELAM and starring in a National Theatre play, she turned to music. Her debut single "Sleeves," about growing up in adoption, went viral, gaining 80,000 Spotify streams. Inspired by Adele, Olivia Rodrigo, and Billie Eilish, Drew's ethereal indie-pop sound led to a sold-out headline show at Paper Dress Vintage.Olympia Vitalis
“I feel so excited to be joining the iluvlive family & super honoured that they want to be a part of my journey! I can’t wait to get started with the team!”
West London’s Olympia Vitalis is a rising talent in the soul and jazz scene. She is celebrated for her bold artistry, authentic lyricism inspired by the every day, and commanding vocals honed through years in a gospel choir.Supported by BBC Introducing and the Women in Jazz Fund, she has performed at major festivals like the London Jazz Festival and Latitude, sharing stages with Kiefer, Mahalia, Victor Ray, Teddy Swims and Baby Rose.Her latest single, “The Rush,” was released via Platoon on September 25, featuring a standout performance on A COLORS SHOW, solidifying her influence in contemporary soul music.