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Xadi is a West London musician, rapper, and producer, who has begun to garner a reputation for his unique songwriting ability and honest, soulful lyrical expression. His music is versatile and not easily categorised, deftly blending elements of hip-hop, R&B, jazz, grime and many other genres.

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RUE is a British Zimbabwean poet, song-writer and singer based in London. She has found a balance between poetry and music, drawing influences from R&B infused with various genres such as hip-hop, electronic and soul. Her background in poetry and Southern African influences are also elements utilised, generating her own unique sound.

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Following our first ever application process, we’re proud to announce two new participants to the Artist Development Programme - Xadi and Rue!

“We’re very excited about supporting RUE and Xadi on this phase of their artistic journey. Our original plan was to choose one act to join existing participants Morgan Munroe and Lylo Gold on the Programme. However, we felt it was only right to invite both of these talents as we just could not choose between them. This will be made possible through us using resources saved throughout the Covid-19 pandemic.”
— - Victor Redwood-Sawyerr, MD at iluvlive

Due to the high quality of applicants and the clear need for artist development support, iluvlive will now run its application process twice a year, every January and July. It has also decided to extend the Programme from 12 months to 18 months for each participant, to maximise the value of support given.

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