iluvlive Presents: Showcasing New Talent First at The Great Escape 2025
iluvlive is thrilled to introduce its ‘iluvlive Presents’ stage at The Great Escape Festival 2025 this year and will be supported by PPL Giving. The lineup features DeeRiginal, JERUB, Olympia Vitalis, and STORRY, all artists who have received support or participated in iluvlive’s Artist Development programme. These artists reflect the rich diversity, creativity, and genre-blending innovation that defines iluvlive.
For over two decades, iluvlive has been at the forefront of nurturing emerging talent, and this year’s showcase at The Great Escape is a testament to the company’s dedication to supporting rising stars across genres. From R&B to Grime, the iluvlive stage represents some of the most exciting names in the Black British music scene.
Managing Director of iluvlive, Lauren Louise Powell, says, “I’m incredibly proud that iluvlive is returning to The Great Escape in 2025. The lineup is a testament to the work we have been doing for the last twenty-one years, celebrating emerging artists from Black and global majority communities. We consistently aim to bring our work with a community lens to the broader music business, and being part of TGE is key to that. We also appreciate the support that PPL Giving has provided to make this showcase possible.”
Sarah Wall, Senior Events & Partnerships Manager, PPL, said: “iluvlive’s track record for providing a platform to game changing artists speaks volumes, and PPL is proud to support them in nurturing this talent and bringing them to an even bigger audience. We can’t wait to see this showcase during The Great Escape!”
The iluvlive showcase will occur at:
Location: Dust, 77 East St, Brighton BN1 1NF
Date: 15th May
Time (subject to change): 12:15 - 15:30
Supported by
About PPL:
PPL is the UK music industry’s collective management organisation (CMO) for performers and recording rightsholders. We help ensure that our members’ talent and investment is fairly rewarded.
We license recorded music in the UK when it is broadcast (TV and radio) or played in public places (retail, hospitality, workplaces, gyms, etc). When our members’ music is played around the world, they can appoint us to collect royalties through our network of more than 110 agreements with other CMOs.
Our members include both independent and major record companies, together with performers ranging from emerging grassroots artists through to established session musicians and global superstars.
In 2024, PPL’s revenue was over £300 million, the highest in the company’s 90-year history and we paid over 172,000 performers and recording rightsholders. In the last five years alone, PPL has distributed over £1.25 billion to performers and recording rightsholders.