iluvlive Unveils ‘New Talent First’ Playlist Rebrand to Amplify Emerging UK Black Music

iluvlive is thrilled to introduce the rebrand of its beloved ‘Who Will You Discover? (WWYD?)’ playlist, launching as the ‘New Talent First (NTF)’ playlist - a curated space dedicated to showcasing the most promising artists in UK Black music.

Known for its historic live events and Artist Development Programme, iluvlive has consistently championed emerging artists across its platform. The refreshed playlist will feature ten handpicked tracks by the iluvlive team and industry tastemakers, alongside artist submissions received via iluvlive’s website.

As part of this rebrand, the playlist will introduce exciting new features, including ‘Face of the Week’, a segment dedicated to highlighting the artists behind the tracks, and ‘Artist Spotlights’, which will provide a closer look at the talents behind the music.

The NTF playlist seeks to forge a deeper connection with listeners by introducing rising stars from across the country ahead of their breakthrough. Our followers will be encouraged to follow, engage, and share their discoveries to support these new talents as they grow in their musical journey.

Managing Director Lauren Louise Powell says, “At iluvlive, our mission is to build a community where emerging music flourishes. With this rebrand, we’re amplifying our New Talent First vision, creating an accessible space that elevates emerging artists and invites our audience to uncover the next wave of Black Music coming from our country.”