iluvlive and Stellar Songs Announce New Artist Development Roster
DeeRiginal
“A lot can happen in 12 months. I look forward to the next part of my journey with iluvlive's support. This time next year we'll look back at this and smile.”
Drew.
“I’m feeling super grateful to have been chosen for this programme. It makes me so exited for the future of my artistry and music career. I can’t wait to see what the next 12 months brings!”
iluvlive and Stellar Songs are excited to announce DeeRiginal and Drew. as the newest additions to the artist development programme.
DeeRiginal is an artist from Central London who makes FRESH AIR MUSIC. He blends Grime, R&B, and spoken-word elements in his vocal approach. Since 2019, DeeRiginal has released an album’s worth of music, showcasing his evolving style and versatility.
In 2024, he released a documentary offering a unique insight into the lives of London’s musical artists. He also unveiled a clothing line, ‘BEWM’, a phrase that resonates and encapsulates the essence of ‘Beautiful Energy, Wonderful Mind’.
He’s had previous support from the likes of Projext Liquid, Balamii, GUAP, BBC Radio London, Mixtape Madness and GRM Daily, as well as being placed in Spotify’s Rap UK.
Drew. is a 19-year-old triple threat from London who showcases her raw, transparent, comforting indie-pop sound. Her initial rise was through her TikTok, where she amassed 200,000 followers. She draws inspiration from Adele, Olivia Rodrigo, Billie Eilish, and Madison Beer.
Her debut single, “Sleeves,” shares her experience growing up in adoption and has gone viral, accumulating 80k streams on her first release since December. Following the debut, she sold out her headline show at Paper Dress Vintage and supported Holly Macve at The Lower Third.
The team looks forward to supporting DeeRiginal and Drew. on their journeys over the next 12 months. They will each receive £5000 in funding, monthly mentoring meetings, A&R, and marketing support.
FOLLOW DeeRiginal Instagram | Twitter | TikTok | Spotify | YouTube
FOLLOW Drew. Instagram | TikTok | Spotify | YouTube
For enquires about DeeRiginal and Drew. please contact MD@iluvlive.co.uk.
ABOUT THE PROGRAMME
The iluvlive Artist Development Programme was launched in 2014 and was born out of a desire to help further acts’ careers via our platforms and networks. Each year, we select two acts and offer our expertise and guidance over a 12-month period.
For 2023, we are excited to announce that the programme will partner with Stellar Songs (more info here). This will add a powerhouse of support for artists and ensure sessions and a writing camp inclusion as part of the Programme. The Programme is open every six months for two applicants to join the 12-month scheme.
We allocate a budget of £5000 for each participant to spend on what we call hard costs, such as mixing, mastering, PR, plugging, tour support, videos, etc. But most of the value we offer comes from our vast expertise as a team and from our ability to use our contacts to your benefit.
We are proud to have supported artists such as Izzy Bizu, Emmavie, Morgan Munroe, Jords, Blizzard, Tobi Sunmola, Anjelo Disons, Laura White, and Lylo Gold.
Read more about our Artist Development Alumni here.
