iluvlive and Stellar Songs Announce New Artist Development Roster
Deema
“I am really excited to be joining the programme. Hopefully, with the help of the team, 2025 is my best year yet!”
Olympia Vitalis
"I feel so excited to be joining the iluvlive family & super honoured that they want to a part of my journey! I can’t wait to get started with the team!"
iluvlive and Stellar Songs are excited to announce Deema and Olympia Vitalis as the newest additions to the Artist Development Programme.
Lauren Louise Powell iluvlive, Managing Director, says, “We are excited to welcome Deema and Olympia Vitalis to our Artist Development Programme. Both artists are incredibly talented and have already established a strong foundation. We look forward to working with them in 2025 as they continue to grow alongside our partners at Stellar Songs. We are confident you will see great things from them in the future!”
Deema is a 24-year-old rapper who crafts versatile, narrative-driven music that blends classic rap influences with the post-grime energy of his Lewisham roots. A former member of grime collective The Square, where he started as a hype-man for Elf Kid, Deema has emerged as a standout artist and one of UK rap’s most exciting voices. 2020 saw him debut his EP, “Chew Your Food”, which made waves with five tracks featured on Spotify’s Fresh Finds Hip Hop playlist, including the No. 1 spot for “Hash Brown”. Signed to 10k Projects, Deema recently released the EP “DOG WITH A £”, earning support from platforms like Wordplay Magazine and GRM Daily.
Deema says, “I am really excited to be joining the programme. Hopefully, with the team's help, 2025 is my best year yet!”
West London’s Olympia Vitalis is a rising talent in the soul and jazz scene. She is celebrated for her bold artistry, authentic lyricism inspired by the everyday, and commanding vocals honed through years in a gospel choir. Supported by BBC Introducing and the Women in Jazz Fund, she has performed at major festivals like the London Jazz Festival and Latitude, sharing stages with Kiefer, Mahalia, Victor Ray, Teddy Swims and Baby Rose. Her latest single, “The Rush,” was released via Platoon on September 25, featuring a standout performance on A COLORS SHOW, solidifying her influence in contemporary soul music.
Olympia Vitalis says, “I feel so excited to be joining the iluvlive family & super honoured that they want to be a part of my journey! I can’t wait to get started with the team!”
The team is excited to support Deema and Olympia Vitalis throughout the next 12 months, providing each artist with £5,000 in funding, monthly mentoring sessions, A&R guidance, and marketing support.
For enquiries about Deema & Olympia Vitalis, please contact MD@iluvlive.co.uk
ABOUT THE PROGRAMME
The iluvlive Artist Development Programme was launched in 2014 and was born out of a desire to help further acts’ careers via our platforms and networks. Each year, we select two acts and offer our expertise and guidance over a 12-month period.
For 2023, we are excited to announce that the programme will partner with Stellar Songs (more info here). This will add a powerhouse of support for artists and ensure sessions and a writing camp inclusion as part of the Programme. The Programme is open every six months for two applicants to join the 12-month scheme.
We allocate a budget of £5000 for each participant to spend on what we call hard costs, such as mixing, mastering, PR, plugging, tour support, videos, etc. But most of the value we offer comes from our vast expertise as a team and from our ability to use our contacts to your benefit.
We are proud to have supported artists such as Izzy Bizu, Emmavie, Morgan Munroe, Jords, Blizzard, Tobi Sunmola, Anjelo Disons, Laura White, and Lylo Gold.
Read more about our Artist Development Alumni here.
